Socialization of Jakarta Pintar Plus Card Program in Jatinegara Subdistrict, East Jakarta City

Abstract

One of the efforts made by the Provincial Government of DKI Jakarta in the field of education is through the Jakarta Pintar Plus Card (KJP-Plus) program stipulated in the Regulation of the Governor of DKI Jakarta Number 4 of 2018. KJP-Plus is a strategic program to provide access for the citizens of DKI Jakarta from the community can not afford to get a minimum education until the completion of high school / vocational school with full paid from the APBD funds of DKI Jakarta Province. However, the implementation of socialization in the program has not been carried out optimally. This is because the community still does not understand the purpose and benefits of the program. Therefore, the purpose of this research is to find out the extent of socialization in the KJP-Plus program in the District Jatinegara, East Jakarta. This research uses descriptive qualitative method. Meanwhile, data collection techniques are carried out through interviews, observations, documentation and literature studies. The result of this research is that in the socialization of the KJP-Plus program there are still people who have never participated in socialization activities, schools as implementers of programs that are less active in conveying information, information submitted in no detail, as well as disturbances in the implementation of socialization such as signal disturbances, unfavourable community behavior, and low public education.