Psychophysiological Analysis of Advertising Archetypes in the Female Population for the Promotion of Alternative Tourism


  • Francisco Javier Güemez Hernández Psychology. University of Coahuila
  • Francisco J. Güemez Ricalde Dept. Mercadotecnia y Negocios. University of Quintana Roo (Mexico)


tourism, advertising, archetype, psychophysiology, youth, women


The present quantitative and qualitative research work shows that psychophysiological reactions in personality archetypes are presented differently and, therefore, there is another way to study the youth market in which precise results can be obtained in the attention directed with respect to tourism promotion campaigns, measuring preferences in the activities da   tourists and comparing them according to their physiology and self-concept to determine which strategy of emotional loads is more efficient to include in advertising aimed at each segment of personality to attract demand and generate "brand personality" for tourist sites, The results of surveys and psychophysical laboratory tests particularized in female population demonstrate this. There are few recent experiences of measuring psycho physiologically and applying the management of emotions from the base of the personality to attract demand with positive results, cinematography is a case (Ale, 2016, Iñarritu 2015 and Nava 2016).


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How to Cite

Francisco Javier Güemez Hernández, & Francisco J. Güemez Ricalde. (2022). Psychophysiological Analysis of Advertising Archetypes in the Female Population for the Promotion of Alternative Tourism. iJournals:International Journal of Social Relevance & Concern ISSN:2347-9698, 10(1). Retrieved from