YADAV, D. Determinants of M Commerce Effectiveness in Lifestyle Product Purchases: A Consumer-Centric Study. iJournals:International Journal of Social Relevance & Concern ISSN:2347-9698, [S. l.], v. 14, n. 7, 2026. DOI: 10.26821/ijsrc.14.7.2026.140703. Disponível em: https://ijournals.in/journal/index.php/ijsrc/article/view/420. Acesso em: 25 jul. 2026.