Determinants of M Commerce Effectiveness in Lifestyle Product Purchases: A Consumer-Centric Study
DOI:
https://doi.org/10.26821/ijsrc.14.7.2026.140703Keywords:
M commerce, Lifestyle Products, Consumer Behavior, Mobile Shopping, Trust, ConvenienceAbstract
Mobile commerce (M commerce) has transformed consumer shopping behavior, particularly in lifestyle product categories such as fashion, accessories, and personal care. This study explores the determinants of M commerce effectiveness in India, focusing on consumer adoption, trust, convenience, and perceived value. Drawing on recent empirical studies, the research identifies critical factors influencing consumer decisions, including mobile usability, security, personalization, and social influence. Findings suggest that while convenience and accessibility drive adoption, trust and perceived product quality remain decisive for lifestyle purchases. The study contributes to digital commerce literature and offers practical insights for retailers to enhance mobile platforms and consumer engagement.
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Copyright (c) 2026 Deepa Yadav
This work is licensed under a Creative Commons Attribution 4.0 International License.
