Impact of Social Media Influencers on Food Safety in India
DOI:
https://doi.org/10.26821/IJSRC.12.10.2024.121002Keywords:
food safety, Bournvita, Mondelez, Nestle, Sugar, Social Media, InfluencerAbstract
The purpose of this paper is to examine how social media and influencers are impacting food safety and standards in India. I have looked at a category of food supplements earlier marketed as ‘health beverages’, and how the issue of sugar content in these was flagged off via social media, eventually leading to a change in corporate behavior.
References
. “Highlights of Telecom Subscription Data“ 3 May 2024.https://trai.gov.in/sites/default/files/PR_No.23of2024_0.pdf Accessed 27 September 2024.
. “State of influencer marketing in India.“EY 2 .https://assets.ey.com/content/dam/ey-sites/ey-com/en_in/news/2024/04/ey-state-of-influencer-marketing-in-india-2-march-2024.pdf Accessed 27 September 2024.
. “ India and the IMF.” 04 September 2024 https://www.imf.org/en/Countries/IND Accessed 27 September 2024.
“Packaging India's Evolving Food Consumption.” 2023.https://www.bdo.in/getmedia/9159e0b0-4438-4da7-ba1b-16fcec8ceb1e/Packaging-India%E2%80%99s-Evolving-Food-Consumption_BDO-India-(1).pdf Accessed 27 September 2024.
. “Household Consumption Expenditure Survey 2022-23 Fact.”https://www.mospi.gov.in/sites/default/files/publication_reports/Factsheet_HCES_2022-23.pdf Accessed 27 September 2024.
. “Perrault, A. H. 30 August 2023. Government of Canada. Agriculture and Agri-Food Canada. https://agriculture.canada.ca/en/international-trade/market-intelligence/reports/sector-trend-analysis-functional-foods-and-beverages-india Accessed 27 September 2024.
. Bessesen, Daniel., & Accili, Domenico. “What is Diabetes?” National Institute of Diabetes and Digestive and Kidney Diseases. April 2023.https://www.niddk.nih.gov/health-information/diabetes/overview/what-is-diabetes Accessed 27 September 2024.
.“What causes type 2 diabetes?”Diabetes UK. April 2023. https://www.diabetes.org.uk/diabetes-the-basics/types-of-diabetes/type-2/causes Accessed 27 September 2024.
. “India diabetes report 2000 - 2045.” Indian Diabetes Federation 2021. https://diabetesatlas.org/data/en/country/93/in.html Accessed 27 September 2024.
. “Maan Ki Shakthi In A Mug.” Youtube. 27 April 2011. https://www.youtube.com/watch?v=6lihcOZOBt0 Accessed 27 September 2024.
. “Bournvita Boxer” Youtube, 16 January 2018.https://www.youtube.com/watch?v=Qno6srvrTzc Accessed 27 September 2024.
. “Bournvita Gymnast.” Youtube.16 January 2018.https://www.youtube.com/watch?v=CBtkyRyvWDA Accessed 27 September 2024.
. “Bournvita Lil Champs.” Youtube. 10 June, 2019.https://www.youtube.com/watch?v=Yh-Xsp672zA Accessed 27 September 2024.
. “An appeal to India’s most trusted brand custodians.” ET Brand Equity. 25 March 2020.https://brandequity.economictimes.indiatimes.com/news/industry/an-appeal-to-indias-most-trusted-brand-custodians/74800874 Accessed 27 September 2024.
. Prabhudesai, Arun.”Top most trusted brands in India – Nokia leads... [brand equity survey].”Trak.in, 9 March 2015. https://trak.in/tags/business/2010/09/01/top-50-most-trusted-brands-india/ Accessed 27 September 2024.
. Himatsingka, Revant. Instagram. 14 April 2023. https://www.instagram.com/p/CrACT0OLm61/?hl=en Accessed 27 September 2024.
. Bagree, Rishi. X (formerly Twitter). 5 April 2023. https://x.com/rishibagree/status/1643580803639840769?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1643580803639840769%7Ctwgr%5E8188976524657d0d5a20008c35a1a65e18d5e3bf%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.afaqs.com%2Fnews%2Fmktg%2Fcadbury-bournvita-responds-to-twitter-video-highlighting-its-high-sugar-content Accessed 27 September 2024.
. “Withdraw misleading Bournvita ads, packaging and labels, says NCPCR.” The Indian Express. 27 April 2023. https://indianexpress.com/article/india/bournvita-sugar-content-row-ncpcr-health-drink-brand-remove-ads-8577442/ Accessed 27 September 2024.
. “What led Bournvita to lose its health drink tag? All you need to know.” Mint. 13 April 2024. https://www.livemint.com/news/india/what-led-cadbury-bournvita-lose-its-health-drink-tag-all-you-need-to-know-mondelez-added-sugar-ncpcr-revant-himatsingka-11713015106902.html Accessed 27 September 2024.
. Gaberell, Laurent., Abebe, Manuel., & Rundall, Patti. “How Nestlé gets children hooked on sugar in lower-income countries.” Public Eye. April 2024. https://www.publiceye.ch/fileadmin/doc/Konsum/PublicEye_Magazin_47_Nestle_EN_08_compressed.pdf Accessed 27 September 2024.
. Mehrotra, Vani. “Nestle India says “cut sugars in baby food in last 5 Years” after Damning report.” India Today. 18 April 2024. https://www.indiatoday.in/india/story/nestle-leading-baby-food-brands-contain-added-sugar-honey-study-reveals-2528607-2024-04-18 Accessed 27 September 2024
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Nayonika Bendi
This work is licensed under a Creative Commons Attribution 4.0 International License.
